Margin Forex Fineco Banca Kaufen

How challenger banks remain profitable although they have smaller fees and no cost for users?

Hello, my bank is Fineco, that is an italian online bank (founded in 2000), and now they are going to increase the cost of the bank account to something like 4 euros per month without offering any premium services in exchange. They say that the increasing cost of the bank account is necessary to remain profitable.
So I was wondering how it is possible that challenger banks like Revolut and N26 (that I suppose have less margins and money to spend) remain profitable although they offer more services and lower (or zero) fees in contrast to regular banks. More, they offer also member get member money reward (that is actually a customer acquisition cost) that flows money out of their company.
Both challenger banks and traditional ones take fees since they are issuing card banks. But traditional banks has fees to withdraw money under a certain limits and have fees with withdrawals abroad. They have forex fees. They make you pay if you order a debit card or if you want to withdraw with debit card. And a lot of other hidden fees that I'm missing right now.
Sure, traditional banks have the cost of the physical branches that challenger banks have not, but I cannot understand how challenger banks remain profitable if a traditional bank with all these revenue streams is having hard time to remain profitable and is obliged to increase the cost of the bank account for its customers (with an evident and irremediable increase of customer churn).
The only reason I have is that a bank like Fineco has a slower growth and so the customer base is limited (from 2000 to 2015 the customer base has increased from 0 to 1.2 mln, while Revolut in 4 years has 8 mln customers) and so, challenger banks are trying to acquire as much as possible customers they can and then in a future they will change their revenue models adding other revenue streams.
What do you think about?
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